Privacy Policy

1. Information We Collect

Contact Form

When you submit our contact form, we collect the following personal information:

• Name
• Email address
• Phone number
• Company name
• Message content

Analytics

We use Google Analytics 4 (GA4) to understand how visitors use our Site. GA4 automatically collects information such as:

• Pages visited and time spent on each page
• Your browser type and device information
• Your approximate location (country and city level)
• Referral source (how you reached our Site)

2. How We Use Your Information

We use the information we collect for the following purposes:

• Contact Form Submissions: To respond to your enquiry and provide customer service
• Analytics: To understand visitor behaviour, improve our Site’s functionality, and enhance user experience
• Legal Compliance: To comply with applicable laws and regulations

3. Legal Basis for Processing

Under UK GDPR and General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Contract: Processing contact form data to respond to your enquiry and provide services you request
• Legitimate Interest: Processing analytics data to improve our website and understand user behaviour

4. Data Retention

• Contact Form Data: We retain enquiries for up to 3 years for business record purposes, unless you request deletion sooner
• Analytics Data: Google Analytics data is retained according to Google’s retention settings (default is 14 months)

5. Data Sharing

We do not sell, trade, or rent your personal information to third parties. Your data may be shared with:

• Google Analytics: Your analytics data is processed by Google in accordance with their privacy policies
• Our Service Providers: Hosting providers and other essential service providers who support our website operations

6. Your Rights

Under UK GDPR and GDPR, you have the right to:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data (subject to certain exceptions)
• Right to Restrict Processing: Request that we limit how we use your data
• Right to Data Portability: Request your data in a portable format
• Right to Object: Object to certain processing of your data

To exercise any of these rights, please contact us using the details below.

7. Cookies and Tracking

Our Site uses Google Analytics 4, which uses cookies to track visitor behaviour. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on or adjusting your browser’s privacy settings.

8. Security

We take reasonable measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure.

9. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the updated policy on our Site and updating the “Last Updated” date at the top of this page.